但今天我要說的不是抽煙帶給我啥哲學性的迷幻氛圍
也不是抗議愈來愈嚴苛的抽煙環境
我相信有許多人討厭菸痛恨菸鄙視菸
基於萬千理由菸即是惡
抽煙即是罪
一種萬般皆上品唯有抽煙低
所以我膽敢向您說明菸的燃放
更非替煙廣告
只是
簡單說明商品的包裝廣告
菸酒一向是業主肯大花銀子廣告的商品
而成功的例子也真正不少
畢竟
要獨排眾議的推廣它真是要費一番功夫
不管是不是昧著良心說話
我們先只就美學廣告行銷做思考(我非專業..就聽我胡謅)
就算你完全不在菸界打滾
你也可能知道
駱駝牌香菸
誰能想到以一隻駱駝打造了一個成功香菸王國
更甚而有
反煙廣告以主打駱駝牌為訴求

萬寶路相信大家也不陌生
成功的以
Marlboro Man 牛仔形象 - 豪邁不拘與粗獷瀟洒的男子瞬間與抽煙劃上了等號

也因為萬寶路的成功商品風格
更使萬寶路跨足精品
Marlboro Classics 先別說國外
現在是真正愛台灣的時代
從公賣局轉型成
台灣菸酒股份有限公司長壽牌香菸也在2年多前換了新包裝
再也看不到阿公專好的黃長壽
轉而是附庸風雅的淨素包裝
連長壽國字商標都被外文取代了
可惜可惜
好在今天的主題
香蕉新樂園
打出了懷古風
試圖以人文在地情感來推銷(非省籍情結)
好吧
你打動我了
從品名字體開始仿古
(如果商標文字能由右至左就更古更有味了)
首先感謝好友阿中兄借我
D80把玩
(也正因為如此放肆地多拍了幾張)
增產報國的時代(但抽煙可能是反其道而行!?)

Nikon Corporation | NIKON D80 | Unknown: 0 | Multi-Segment | Auto W/B | 1/100sec | F/50 | F/4.6 | 0EV | 44mm | 35mm equiv 66mm | ISO-200 | No Flash | 2007:06:08 10:44:57 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Multi-Segment | Auto W/B | 1/25sec | F/5.60 | F/5.7 | +1EV | 135mm | 35mm equiv 202mm | ISO-160 | No Flash | 2007:06:08 10:54:58 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/50sec | F/50 | F/4.8 | +1EV | 50mm | 35mm equiv 75mm | ISO-160 | No Flash | 2007:06:08 11:09:14 | 0 x 0 pixels
好個足以媲美舶來品

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/80sec | F/50 | F/4.8 | +1EV | 50mm | 35mm equiv 75mm | ISO-160 | No Flash | 2007:06:08 11:09:53 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/13sec | F/5.60 | F/5.7 | +1EV | 90mm | 35mm equiv 135mm | ISO-160 | No Flash | 2007:06:08 11:11:11 | 0 x 0 pixels
衛生署依然是要警告的(抽菸者不看..拒菸者熟讀)

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/15sec | F/5.60 | F/5.7 | +1EV | 90mm | 35mm equiv 135mm | ISO-160 | No Flash | 2007:06:08 11:11:35 | 0 x 0 pixels
特別包裝四罐裝(量多也不怕)

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/30sec | F/4.50 | F/4.3 | +1EV | 35mm | 35mm equiv 52mm | ISO-160 | No Flash | 2007:06:08 11:13:02 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/40sec | F/4.20 | F/4 | +1EV | 31mm | 35mm equiv 46mm | ISO-160 | No Flash | 2007:06:08 11:14:22 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/50sec | F/4.20 | F/4 | +1EV | 31mm | 35mm equiv 46mm | ISO-160 | No Flash | 2007:06:08 11:14:40 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/25sec | F/4.80 | F/4.6 | +1EV | 44mm | 35mm equiv 66mm | ISO-160 | No Flash | 2007:06:08 11:16:02 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/40sec | F/50 | F/4.8 | +1EV | 50mm | 35mm equiv 75mm | ISO-160 | No Flash | 2007:06:08 11:17:58 | 0 x 0 pixels
開灌一樣有氣(再好的相機在我手上也是會失焦的..)

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/25sec | F/5.60 | F/5.7 | +1EV | 80mm | 35mm equiv 120mm | ISO-160 | No Flash | 2007:06:08 11:19:10 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/40sec | F/5.60 | F/5.7 | +1EV | 135mm | 35mm equiv 202mm | ISO-160 | No Flash | 2007:06:08 11:19:56 | 0 x 0 pixels
另外一系列的包裝..2包入
融入一點西方的浪漫古典

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/50sec | F/4.50 | F/4.4 | +1EV | 40mm | 35mm equiv 60mm | ISO-160 | No Flash | 2007:06:08 11:20:48 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/25sec | F/4.50 | F/4.4 | +1EV | 40mm | 35mm equiv 60mm | ISO-160 | No Flash | 2007:06:08 11:21:44 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/40sec | F/4.50 | F/4.4 | +1EV | 40mm | 35mm equiv 60mm | ISO-160 | No Flash | 2007:06:08 11:22:29 | 0 x 0 pixels

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/50sec | F/4.80 | F/4.8 | +1EV | 48mm | 35mm equiv 72mm | ISO-160 | No Flash | 2007:06:08 11:25:20 | 0 x 0 pixels
隨菸品附送的可愛打火機...米酒版

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/60sec | F/5.60 | F/5.7 | +1EV | 135mm | 35mm equiv 202mm | ISO-160 | No Flash | 2007:06:08 11:26:43 | 0 x 0 pixels
隨菸品附送的可愛打火機...糯米酒版

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/60sec | F/5.60 | F/5.7 | +1EV | 135mm | 35mm equiv 202mm | ISO-160 | No Flash | 2007:06:08 11:28:10 | 0 x 0 pixels
1包入及3包入(打火機也不同了)

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/80sec | F/4.50 | F/4.4 | +1EV | 40mm | 35mm equiv 60mm | ISO-160 | No Flash | 2007:06:08 11:29:37 | 0 x 0 pixels
防風型--Zippo式樣

Nikon Corporation | NIKON D80 | Program | Center Weighted Average | Auto W/B | 1/40sec | F/5.60 | F/5.7 | +1EV | 135mm | 35mm equiv 202mm | ISO-160 | No Flash | 2007:06:08 11:31:43 | 0 x 0 pixels
真的不是鼓勵良善的大家抽菸
但是抽菸是我的生活方式
伴隨著我的思考模式
靜謐的合音
特此選出一首我喜歡的抽菸音樂